Search Marketing 2010: Everyone Will Have to Work Harder

What new problems and opportunities will the field of search marketing see in the year ahead? Pages will have to work on speed to win Google's favor, mobile search will continue its growth spurt, Facebook will need to up its ad tracking game, and domain structure will become increasingly important for paid search.  

Please see: Working Harder - Ecommerce Times Article

Action Item: Call (813) 321-1300 today for help with Search Marketing strategies.



Social Media As A Sales Tool


Many companies are starting to experiment with social media and how it can be integrated into their overall marketing strategy to support company goals and objectives. In addition to creating and promoting a corporate presence on various social media Web sites, it also makes sense for sales professionals to become familiar with social media, and to use it for the benefit of their business. Getting involved in social media can offer value to sales professionals, without requiring hours of time. In fact, there are a number of benefits to be gained by spending only minutes a week on popular social networking sites such as LinkedIn and Twitter.

Please see: Social Media as a Sales Tool - Media Post Article

Action Item: Call (813) 321-1300 today for help with Social Media strategies.



Social Media Can Shorten the Sales Cycle

How can businesses use social media to shorten the sales cycle? And, how can marketers measure the ROI (Return on Investment) of their social media investments? These are questions that every business needs to ask and answer. Large companies are already asking them—and some are actively trying to figure it out. This area is fast evolving; so, definitive answers aren’t available yet. Nevertheless, it’s clear to me that marketers can deploy social media to shorten the sales cycle—and that measuring success will be no harder than it is for comparable conventional marketing programs..

Please see: Businesses Can Use Social Media to Shorten the Sales Cycle - Accounting Web Article


Action Item: Call (813) 321-1300 today for help with Social Media strategies.

Top Tips for More Windows 7 Productivity

Microsoft's Windows 7 has met with great reviews since its launch, with many lauding its speed and stability. But Microsoft has packed Windows 7 with productivity features, and many are unaware of these gems, such as access projector mode, an application-finding ability, virtual sticky notes, instant search and multiple keyboard shortcuts.

Please see: Top Tips for More Windows 7 Productivity - Top Tech News

How to Avoid SEO Optimization Efforts That Backfire

"If it's blatantly obvious your web page has been optimized for the search engines, Google may penalize you. In past years site owners stuffed hundreds of keywords in the keyword meta tag to improve their sites' rankings. As a result this tag was rendered almost useless. The same could happen to your web pages...Google frowns upon pages that have been over optimized and may lower your rankings as a result. This is why Google constantly changes their ranking rules."

Please see: How Not to Optimize Your Web Pages - Ezine Article

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