June 8th, 2010

Steering Around the SEO Blockade

Achieving a high ranking within the search engines for specific keyword search terms grows more competitive by the day. The intense competition often prevents small-to-medium-sized enterprises from achieving top spots within the search engine return lists. As a result, more businesses are turning to social media as a means for driving traffic to their websites and finding new customers.

Please see: Social Media - Ecommerce Times Article

Call (813) 321-1300 today for help with social media strategies.

Key Issues for Growing a Manufacturing Business, 2010

Based upon Gartner's knowledge of the manufacturing industry, now is the time for manufacturers to focus on: innovation; sales, marketing and channel effectiveness; customer and regulatory requirements; innovative technologies and supply chain effectiveness. This article focuses on these issues and how they relate to growing a manufacturing business.

Please see: Manufacturing - Gartner

Action Item: Call (813) 321-1300 today for help with Growing Your Manufacturing Business.



How to Know if You Are Selecting the Correct Manufacturing ERP Software

Choosing the right manufacturing enterprise resource planning (ERP) software for your business is not an easy task. There are hundreds of software options from which to choose, technical jargon is confusing and if the wrong ERP software is implemented, your entire enterprise could be jeopardized. However, selecting manufacturing ERP software does not require in-depth technological knowledge. You simply need to roll up your sleeves and perform a disciplined software selection process. In this brief guide, you'll learn the ten best practices for selecting manufacturing enterprise resource planning software. Afterwards, you'll be ready to start your software search in earnest.

Please see: How to Select Manufacturing ERP Software - IndustryWeek Article

Action Item: Call (813) 321-1300 today for help with selecting the right Manufacturing ERP Software System for your business.

Targeting A Niche Market Yields Fabulous Results

Less than a year ago General Mills introduced a cereal line aimed specifically at a small segment of the cereal market: those who were required to adhere to a gluten-free diet for medical reasons and individuals who chose to avoid gluten. The total potential market segment was just over 2%. Development costs were significant, so General Mills executives tried to control marketing expenses as strictly as possible. The marketing gurus concluded that the new products should be introduced and marketed via Social Media. It was quite a gamble, but it worked magnificently. A major reason was that the folks who follow gluten free diets tend stay in touch and became unpaid Social Media spokespeople for the new product line. Is there a lesson in there for your enterprise? Read more about this fascinating story here:

Please see: Niche Market Success - BusinessWeek Article

Action Item: Call (813) 321-1300 today for help with Marketing strategies.

Business and Brand Intertwined

“As a young company takes root and expands, it begins to establish its brand. With each passing day, the things it does enhance (or detract from) the value of that brand. Over time, that equation begins to work…to enhance the value of the company. But for this process to be effective, the business and the brand must remain intertwined. The world's best marketers understand that as valuable as their products and services are, products and services come and go. Brands, however, live on indefinitely. As a result, they invest in, celebrate and protect their brands in every way they can, wrapping them around big, everlasting ideas.”

Please see: Business and Brand - BusinessWeek Article

Action Item: Call (813) 321-1300 today for help with Business Branding strategies.

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