Web/Internet Strategies


Do you have a Winning Internet Marketing Strategy for your website? Are lots of people telling you that they "found you on the web?"

Are numerous orders coming into your business through your e-commerce website?

If traffic is not being driven to your website, now is the time to develop or enhance your Web/Internet Marketing Strategy.

If you'd like to learn:

• Top 10 Tips for Driving Traffic to Your Website
• Secrets of Successful Marketing Campaigns
• Things You Can Do (Without Hiring a Programmer) to Drive Traffic to Your Website
• How to Develop Effective and Targeted Marketing Messages

Action Items: Learn more about successful Marketing Strategies for your website. Call (813) 321-1300 today.

Learn the basics of LinkedIn, Facebook and Twitter. Please see: Social Media Marketing | Social Networking.



Increasing Your Value


Make yourself "fire-proof" and avoid being part of a company's downsizing by enhancing your business skills now.

To help businesses and individuals during these uncertain economic times, we're offering more than 100 Business Classes (i.e. Microsoft Office & more) in one conveniently bundled package, for only $100.00 per User.

We're also providing each user with Online Access to all 100+ Business Classes for an entire year.

Please see: More Than 100 Classes as a Bundled Package.



Action Item: Don't miss this amazing offer. Call (813) 321-1300 xt. 2783 today to register.

Many business classes are available to you through our online/web-based classes, which can be taken at your convenience:

• Microsoft Office Suites (Excel, Outlook, Word, Powerpoint, etc.)
• Time Management
• Project Management
• Web site Design
• Programming
  
• OSHA Compliance
• Safety Compliance

...and there are thousands more available!

Interested in Certifications? We have online courses that can prepare you for many different certifications like:

CompTIA A+, Microsoft Technical Certifications and much more.

Action Item: Register for a class today by visiting Cornerstone E-Learning

Or, please call Cornerstone Consulting, Inc. at (813) 321-1300 and we'll register you for the class(es) you'd like to take.

Access to the online business training classes can be found by entering http://www.cornerstone1.com into your browser, navigating to E-Learning and then selecting Purchase Online Courses from the drop-down menu.

Silver Lining for Small Businesses

Both genuine recessions and, to a somewhat lesser extent, unsettled economic/financial conditions are fertile breeding grounds for successful new business ventures, according to a new research report published by the Kaufman Foundation.

The report notes that “…nearly half of the 2008 Inc. 500 and more than half of the 2008 Fortune 500 were born during recessions or bear markets.”

Kaufman’s President provides detail and insights in this interview.

Action Item: Please visit Silver Lining for Small Businesses In a Recession .

THEY WERE ELECTED TO SERVE YOU

Are low interest loans and/or grants in Washington’s economic stimulus package available to your enterprise?

If you don’t know the answer to that question, it might make sense to contact your US Senators and your district’s member of the US House of Representatives to ask for all the relevant information regarding such loans and grants.

STORM TIPS

Advertising Age recently offered tips from five respected marketing executives for “Weathering the Economic Storm”. 

Perhaps one or more of those suggestions could be of value. For example: “A recession is an opportunity to shake up the status quo: Weak competitors are ripe for attack; underserved customer groups and undefended markets are everywhere.” 

Are your undefended market detectors properly calibrated?  Another example: “Connect with your customers in a relevant and important manner.” 

How aggressively are you conveying your relevant and important messages to your customers? See Advertising Age (requires free registration): Weathering the Economic Storm  


DEVELOPING THE PLAYBOOK

From CFO.com: “CFOs are confronted with unimaginable circumstances resulting from a worldwide credit crunch and an inevitably challenging recession.

It's evermore important for CFOs to be efficient operators of their finance business, stewards who manage to preserve value, catalysts for changes that drive new efficiencies and strategists in a new, post recession environment.

What should CFOs do today and how can they prepare for growth tomorrow?

High performing CFOs will aggressively seize opportunities from the downturn, outdistance their competitors and grow more quickly in the ensuing recovery.

This brief offers perspectives on proactively developing and executing playbooks to manage liquidity, navigate the downturn, prepare for recovery and manage risk.” See: The CFO.com brief (requires free registration)

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