Cornerstone Consulting, Inc. is a reseller of the award-winning softare SageCRM.  It is a simple customer relationship management program that can be accessed either through a handheld wireless connection or a computer with access to the Web.  Cornerstone demonstrates how the use of SageCRM programs enables marketers of medium-sized businesses to increase profitability through:

There are better and cheaper ways for medium-sized businesses to create and manage successful marketing campaigns.  When electronic marketing campaigns are linked with SageCRM software, even meager fund allocations can be used in more effectively.  This strategy enables companies to increase profitability by creating long-term client relationships through the efficient management of customer information.

Cornerstone Consulting has found three factors that make linking CRM and e-marketing a more effective approach:

Cost
It is incredibly cheaper to embark on an effective e-marketing campaign as opposed to utilizing traditional TV promotions.  Besides having to pay for the actual ad spots, funds have to cover production costs as well.  Most medium-sized businesses cannot afford to spend hundreds of thousands (or even millions) of dollars on a 30-second TV advertisement.

Segmentation
Though the Internet removes segmentation based on geographic borders, its very nature dictates that users themselves are a market segment.  Effectively managed e-marketing campaigns are derived from information stored in CRM programs, enabling businesses to target industry-specific markets.

Interactivity
Marketers will be able to gain valuable feedback from customers in the form of surveys, e-mail, and other methods of contact.  Interactivity also enables customers to shop on a company’s website and encourages them to ask product- or service-specific questions, allowing the business to have a better idea of each client’s needs.

SageCRM also provides:

• Marketing campaign analyses and reports
• Budgeting tools
• Up-to-the-minute lead status

When SageCRM is used effectively, it allows employees to:

• View each client’s individual purchase history
• Determine client needs
• Improve upon and enhance client communications

These capabilities allow employees to quickly make an informed decisions to determine the most effective way to assist the client.  This individual attention often forms the foundation upon which lasting relationships between the customers and the business are formed.

Other important features of Sage CRM include:

• Streamline integration.  Provides fast and easy access to stored financial data.
• Remote Client Access.  Provides clients with CRM data from any internet-ready source.

Cornerstone Consulting, Inc. recommends SageCRM, as it is one of the easiest and most cost-effective ways to link customer information to e-marketing campaigns in order to produce quantifiable results.  Created for your Internet browser, SageCRM is designed upon thin, streamline applications. Such a model offers quick operation, cost efficiency and efficacy. Implemented on a single network, SageCRM eradicates the longtime constraints associated with program upgrades, set-up, personalization, and customization costs. CRM images and pages are built on a smaller scale than standard Web pages, permitting faster loading across any system. You can access SageCRM from any system, provided there is an appropriate internet connection...