January 27, 2009 / Tech Tips         


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    News of Interest

Inventory Tracking - Continual Advancements

Electronic displays, small LCD monitors, are steadily replacing price labels on store shelves.  Until recently, changing the prices shown in the electronic displays could be “…time-consuming and prone to inaccuracies.” 

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Save Money on Your Cell Phone Plan

Recently, BusinessWeek called Validas “A Search Engine For The Perfect Cell-Phone Plan”.  At its site, Validas explains that it is “…an online service that analyzes (cell-phone) usage in detail; identifies and resolves billing errors; and shows people and businesses the best rate plans available to them, based on their usage.” 

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WhatIs.com

If you ever have to learn what “backup domain controller”, “bit torrent”, “CRAM”, “half-open scanning”, “NIS+”, “Quagga” or any other tech term or acronym means, WhatIs.com is a very useful tool.  It is: “a knowledge exploration and self-education tool about information technology, especially about the Internet and computers.    

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Looking for Small Business Statistics?

This is how BizStats describes itself: “BizStats is the leading free online source for small business statistics. BizStats collects, analyzes, edits and adds value to public data and delivers it without cost in an easy-to-read, easy-to-understand format. You can spend hours or days tracking down raw versions of much of the information we offer – but we do the legwork for you.  

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Free Advertising - Facebook

An old line in the marketing/advertising world: “Free advertising is the best advertising.” Link Building via word-of-mouth is becoming popular as a tool in increasing site visits.

Is your company taking advantage of word-of-mouth marketing? According to the below article, links will follow as soon as enough people talk positively about your company. From the article: “People link to familiar names and brands. That's one reason major brands and corporations have acquired so many links over the past decade.”  

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Local Search Expected to Boom

From a recent Search Engine watch article: “People don't go to Web sites anymore. Web sites come to them. This is, perhaps, the best way to explain the impact of search on the online experience...SEO iis now commonplace, which this means that Web sites are now tailored to user needs and accessible in the manner of their choice. It's that ‘pull vs. push’ marketing battle cry from a couple years ago fully realized. We must follow users wherever they go…It's all about location, location, location.


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Search Engine Marketing Growth

The Search Engine Marketing Professional Organization (“SEMPO”) announced that search engine marketing (“SEM”) revenue in North America grew from $9.4 billion in 2006 to $12.2 billion in 2007, which is almost a 30 percent increase over 2006 SEM revenue.  Further, according to SEMPO, “SEM spending is now projected to grow to $25.2 billion in 2011, up significantly from the $18.6 billion forecast a year ago.” 
 

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At Cornerstone Consulting, our goal is to partner with you and leverage the latest technologies for your company's competitive advantage.

Our clients receive: superior technological solutions; advanced information systems; Sage (formerly SBT / ACCPAC) or SAP business applications and exceptional training.


By focusing on the infrastructure of your business, we'll work together with you to create or improve upon: existing computer networks; intranet and e-commerce systems; web design, hosting and search engine optimization; hardware and software, and educating your staff to manage the acceleration and generation of your increasing profits. We are proud of the quality of outstanding service we provide to our clients.

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