Search Engine Optimization Tips for Better Ecommerce Websites

If you have an ecommerce website today you know how critical it is to perform search engine optimization (SEO) on a regular basis. Optimizing your ecommerce website with the right keyword search terms can help you obtain higher ranking within the search engine results pages (SERPs) than your online competitors. SEO efforts can help those searching for the products you sell find your online webstore. Unfortunately, if you aren’t properly optimizing your site with the right keywords, you will be losing opportunities for sales to your online competition. So, here are a few tips to help you utilize SEO best practices and optimize your ecommerce website.  

Keyword Research
Before optimizing your ecommerce website with keywords, it is always a good idea to have a SEO specialist help you determine which keywords and keyword phrases will be the most effective for driving organic Internet traffic to your site.

Use Keywords in Your Titles
When optimizing a web page or blog post for your ecommerce site, the use of a keyword in the title of each page and/or post will only serve to help you obtain higher SEO ranking. The search engines look for titles which accurately describe each web page or blog post. As you may have many keywords and phrases from which to choose, select the most appropriate words for the title of each page and post.

Keyword Meta Tags
You can define each page by writing brief summaries and making use of the description meta tags. In addition to using keywords within your page titles, you can also use them within a descriptive paragraph about each product. If you have a different description meta tag for each product page of your webstore, it can help online shoppers find your items.

Image “Alt” Attribute
When you have images for each of your products within your ecommerce site, the alternative text associated with the photos can help your search engine optimization. The search engines recognize the alt attribute as descriptive text that will be presented to a viewer if their browser does not support images. 

Use Keywords in Page URLs
It is good practice to use relevant keywords in the URLs for each web page or blog post relating to a specific product. In doing so, not only will it help organize your site, it will also help convey content easily to your online viewers.

Provide Easy to Understand Anchor Text Within Your Links
When creating internal or external links, users will appreciate it if you make it easy for them to understand what the page you’re linking to is about. It’s best to use short, concise descriptions within the anchor text for each link within your ecommerce system.

Embrace Social Media
If you have not done so already, create social media networking accounts and actively use them to educate people about your products. Be sure to list social media icons on every product page. That way, your “fans” and customers can easily share the information about the great products you have within your webstore with their friends and associates.  

Product Reviews
By providing your customers with the means to offer their opinions of your products, you can capitalize on the positive reviews. As many online shoppers read reviews of products before making a purchase, it’s a good idea to allow your customers to provide feedback about the products they’ve purchased from your ecommerce site.


If you are looking to drive more traffic to your ecommerce website, Cornerstone can help. Our team of SEO specialists would be happy to help your business set up a new site, or improve upon your existing ecommerce website. We’ve been developing websites and ecommerce sites for more than 15 years, and have extensive SEO experience. To learn more about all of the ecommerce services Cornerstone Consulting offers, please call our corporate office in Tampa, FL at (813) 321-1300 today.




Author: Ashley Edwards

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