Relevant Mobile Technology Increases Efficiency for Businesses
Bank of the West, a diversified financial services holding company, headquartered in San Francisco, California, with more than 700 banking centers in the Midwest and Western United States, recently published the results of a national survey which suggests that mobile technology producers have some hurdles to jump in order to achieve significant growth in the small business market. Although eighty-eight percent (88%) of small business owners use mobile technology, including the applications and programs that run on mobile phones, smart phones and tablets, fifty-eight percent (58%) hope that more mobile technologies relevant to their business needs will soon be available.
Surveys indicate that, for the most part, small business owners use mobile technology primarily for communication via calls, texting, instant messaging and email followed by calendars/scheduling and GPS/navigation. Interestingly, the survey results indicate the mobile tech industry should not experience much growth for those tasks. On the other hand, the survey participants expect that the greatest potential for using mobile technology for the categories of marketing, where mentions increased 94 percent followed by making and receiving payments, which increased by 82 percent; and CRM (customer relationship database), with an increase of 63 percent.
Further, another survey revealed that small business owners want mobile technology to become more useful, cost effective and safer for their purposes. Interestingly, even though most small business owners surveyed have never experienced information or data theft as a result of using mobile technology, over half say their worries about information security have at least somewhat prevented them from implementing mobile technology more fully.
Sixty-eight percent (68%) of small business owners who use mobile technology agree that it has increased efficiency for their businesses, and sixty-one percent (61%) state that it serves functions in their businesses that cannot be completed as efficiently by other means. When asked specifically about the time-consuming tasks that mobile technology could better address, small business owners wished for solutions that could help them with accepting payments from customers (33%), monitoring financial accounts (24%), expense reports (19%) and making payments to suppliers (12%). Other financial tasks cited included invoicing and payroll.
Further, small business owners see the value in mobile tech ““ and overwhelmingly (83%) believe individuals, entrepreneurs and small businesses can benefit from using it. Two-thirds of those surveyed (65%) say it is important to the current success of their businesses and nearly three-quarters (74%) think it will be important to the future success of their businesses.
Your Business Mobile Apps and Technology Consultants to Manufacturers and Distributors
Based in Tampa, FL, Cornerstone Consulting, Inc. provides leaders of manufacturing and wholesale distribution organizations with high-performance enterprise resource planning (ERP) systems, powerful analytics, outstanding mobile solutions, better business intelligence, premium web development, and first-class information technology (IT) support services. Not only is Cornerstone an award-winning value added reseller (VAR) of business software, the highly-skilled “dream team” of certified public accountants (CPAs), programmers, web designers, marketing gurus and software trainers provide cutting-edge solutions and tech support for:
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Cornerstone has been providing superior business software products, related services and technical support to manufacturers and distributors for more than thirty years. Our team is Not “the new kids on the IT block.” If your goal is to streamline, automate and improve areas of a growing small or medium sized business such as: financial accounting, operations, customer relationship management, sales, inventory control and tracking, warehouse management, e-commerce, and more, you’ve found the right company. Cornerstone’s (English-speaking) programmers, trainers and consultants specialize in providing Manufacturing, Wholesale Distribution, and Online Retail clients with optimal business process configuration, integration and automation.
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