Business Insights And Technology Tips For Small And Midsized Enterprises (SMEs)
Employer Mandate Delay Spells Trouble for Obamacare
The IRS has announced it will postpone the start date of Obamacare’s “˜employer mandate’ from 2014 to 2015 ““ a move that Cato scholar Michael F. Cannon says will mean delaying the rest of the law. Adds Michael D. Tanner, “˜In postponing the employer mandate until after the 2014 mid-term elections, the Obama administration has tacitly admitted what critics of the law have long contended: that Obamacare is unworkable and would be a significant burden for American business and the economy at large.
See: Cato.org – Obamacare Employer Mandate Delay
Can Promoted Posts Help Your Business?
Facebook has 1.1 billion users, and approximately 70% of the site’s monthly active users in North America are connected to a local business on Facebook. In fact, a Facebook rep says there are more than 2 billion connections between users and local businesses, and local business Facebook Pages garner 645 million views and 13 million comments weekly. If your business is looking to attract a bigger chunk of the voracious Facebook audience, you may want to consider Promoted Posts to get in front of current and potential customers.
See: Mashable.com – Facebook Promoted Posts Business
Retail Salespeople Must Evolve With Mobile To Stay Relevant
As mobile applications and sites increasingly fill each and every need of shoppers, do retail salespeople need to worry about their jobs? Experts seem to think there is no need for concern, only change.
See: MobileCommerceDaily.com – Retail Sales Must Evolve With Mobile To Stay Relevant
The Popularity of Your Tweets Can Be Predicted
Three university researchers have come up with a model they suggest can predict how popular a tweet will be. This formula doesn’t look at the content of a tweet, but focuses on the behavior of people and retweets on Twitter.
See: Mashable.com – Popularity of Tweets
With Death of AdWords Keyword Tool Near, Google Pushes Users to Keyword Planner
The Google AdWords Keyword Tool has long been in the toolkit of most search engine marketers, regardless of whether they used Google AdWords. In fact, it was one of the first keyword tools available freely to webmasters in order to find keyword suggestions and build keyword list. But users using this free tool are now seeing a notice stating that in the coming months the external Keyword Tool will no longer be available.
See: SearchEngineWatch.com – Death of Adwords Keyword Tool
About Cornerstone Consulting, Inc.
Based in Tampa, FL, Cornerstone Consulting, Inc. is a business consulting and information technology (IT) company. Not only is Cornerstone an award-winning value added reseller (VAR) of business software, our highly-skilled team specializes in cutting-edge solutions and tech support for:
- SAP Business One ERP
- Business Intelligence (BI)
- Cloud Computing
- Custom Programming
- Software as a Service (SaaS)
- Website Design, Development and Hosting
Cornerstone provides software products, tech services and business process outsourcing which support all areas of a small or medium sized business, such as: financial accounting, operations, customer relationship management, sales, inventory control-tracking-management, warehouse management, e-commerce, and more. Cornerstone’s “dream team” of programmers, trainers and consultants specialize in providing our Manufacturing, Wholesale Distribution, Pharmaceutical, Nutraceutical, and Online Retail clients with optimal business process configuration, integration and automation.
How might we partner with you to improve your business and make it run better? Let’s connect and start the conversation. Call us at (813) 321-1300 today!