Customer service can be one of the biggest challenges faced by small and mid-sized business (SMBs). Effective customer relationship management (CRM) is an integral component of success in business no matter the size or industry of the organization. As a wholesale distributor, manufacturer, or retailer, your customers are the biggest source of income. One of your top goals should be to expand your consumer base and constantly improve your relationships with them. One way to accomplish these goals is to implement a top-rated integrated enterprise resource planning (ERP) software system with powerful built-in CRM applications.

Supreme Customer Data Insights from Integrated CRM

Today’s latest CRM technology features high-performance data management and analytics capabilities that provide any business owner with amazing insights into their customers, both existing and prospective. They then use those insights to determine what products will sell the fastest, as well as the communication and marketing methods each individual customer prefers. Today’s wholesalers and retailers use integrated CRM and data to create unique, specialized experiences that best suit the needs and expectations of their many different customers. This high level of customer service is becoming the norm for countless SMBs all over the world, as better technology, social media, and integrated software gives consumers much greater freedom to only do business with a company that serves them well.

Providing top notch customer service with the right integrated ERP and CRM software helps growing businesses maintain loyalty and satisfaction across their consumer bases. After all, customers are people. People like to be treated with respect, and they want to know that your business genuinely cares about their needs. When you can prove that you are capable of easily going above and beyond those needs, they are more likely to return to your business in the future. They are also likely to share their positive experiences with their friends and family, resulting in increased sales opportunities for the enterprise. With the right customer service strategy and CRM software, your business can consistently provide the best possible experience for your consumers and rapidly expand your customer base like never before.

Customer experience strategies must be well researched and analyzed for future success. In order to efficiently and sustainably execute those strategies, you will need a powerful CRM software that can work seamlessly with other vital ERP applications, such as inventory management and financial accounting software. One of the top integrated ERP systems on the market today is SAP Business One, a powerful business management software designed and priced for small and mid-sized enterprises (SMEs). SAP Business One includes every app a wholesale distributor, retailer, or manufacturer needs for comprehensive enterprise management, including accounting, CRM, inventory and warehouse management, material requirements planning (MRP), and much more. If you’re looking for the right SAP Business One ERP and CRM solution for your growing business, connect with Cornerstone Consulting today.