Leveraging Technology To Improve Your Company’s Online Reputation

Achieving Higher Ecommerce Website Standings

In this day and age, consumers can use online tools and social networks to instantly share their opinions about the your company’s online ecommerce webstore and associated customer service. For this reason, it is very important that you pay attention to what’s being said online about your company and your brand. If you currently do not have a strategy for utilizing technology to improve your company’s online reputation, now is a good time to develop your plan. Creating a strategy for maintaining a positive online reputation is not difficult to do. So, here are a few simple ways to help you manage and control your online ecommerce store’s standing. 
In order to set your site apart from your online competition, it is critical for you to find ways to stand out from the crowd. For example, you can set your business apart from the rest by immediately addressing any potentially negative online comments made about your company’s products or services. One way to find out what people are saying about your company onilne is to set up Google Alerts. You can set up Google Alerts to send you an email whenever someone mentions your company’s name online. You can also use this online tool to alert you when specific keywords, product names, store names and even addresses are referenced on the Internet. With the ability to monitor what’s being said about your company’s webstore throughout the World Wide Web, you may discover that your ecommerce website customers are your biggest fans. So, it might not be a bad idea to find ways to reward those who help spread the word and share positive messages online about your company’s products and services. 
In addition to Google Alerts, it can be advantageous for you to perform searches on the name of your company within social media networking sites, to find out what is being said about your business. You can perform various searches through social sites such as Facebook, LinkedIn, Twitter, Google + and Pinterest as well as many others to learn what people are syaing about your brand. You can also use Web analytics tools that are available online as well to learn the online acceptability of your ecommerce webstore. There are many different services that will allow you to search for conversations or anything related to your brand or store. Many of these website reputation management tools have some additional features that could be very helpful for managing the positive status of your ecommerce site online. 
If you choose to utilize reputation management services for your ecommerce online store, it is a good idea to stay focused on improving your site’s standing within the online marketplace. Whether you use Google Alerts or a similar tool, the idea is not to be the traffic cop of the negative things that are being said online concerning your company’s products or services, but to focus on encouraging praise for your online ecommerce store. Develop and implement strategies for providing your customers with excellent online shopping experiences. Create plans for how your staff can efficiently and effectively address any customer service issues. Then, use the various online website reputation management tools and be alerted to possible customer services challenges, or misconceptions concerning a particular product you offer within your ecommerce website. This process can help you be more proactive with your customers, improve their online shopping experience, and encourage more people to share positive comments about your company’s products and services within their online social circles.

Would you like for your ecommerce store to be more fun, interactive and successful? We can help you have an ecommerce website that your customers rave about to their friends and associates within their online social groups. If you need help creating a great online experience for your customers, you’ve found the right company.  Our highly skilled Web marketing and development staff members can help you properly optimize your ecommerce website for higher search engine ranking and increased product sales. 

If you and your team would like to utilize social network sites more effectively and grow your online connections, call Cornerstone Consulting today at 813-321-1300. Let us work with you to make your web store stand out from the crowd, and help your customers love your ecommerce site so much that they consistently share your online products with their friends and family. Together we can make your ecommerce website more successful than ever before!

No time to call us now? Feel free to complete this brief form on the Contact Us page and let us know a good time to get in touch with you. We’d be happy to talk with you at a time that is convenient for your schedule.

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