Improving Organic Search Engine Optimization (SEO) For Your Website And/Or E-commerce Site                                

Not many years ago, (1) most owners and top level employees of small to mid-size business ventures thought that websites for their enterprises would be more of a novelty than a necessity and (2) the phrase “online marketing” had not entered the commerce lexicon.

In today’s business and commerce environment the owners and top staff members of small and mid-size business ventures are becoming much more aware of the importance of an impressive, easy to navigate website and the additional revenue it can generate.  You don’t have to be a Madison Avenue guru to realize that, now, Search Engine Optimization (SEO) must be at, or very close to, the top of your marketing plan.

Wikipedia describes SEO as the process of “”¦improving the visibility of a website or a web page in a search engine’s “˜natural,’ or un-paid (“˜organic’ or “˜algorithmic’), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.”

Not much longer than a decade ago, search engine staff members realized that savvy webmasters were trying to develop techniques that would enable them to garner higher rankings in search engine results.  In due time, search engines modified the relevant algorithms in order to put an end to those schemes.

Currently, there are some tensions between search engine executives and adroit webmasters attempting to enhance the rankings of their sites by “packing” those sites with an abundance of keywords whether or not they are relevant.  Further, enterprises that use methods deemed to be too aggressive may risk banishment from what otherwise would have been a relevant search engine result.

In addition, it has been reported that certain search engines have approached other members of the so-called SEO industry, and/or are frequent sponsors and guests at SEO conferences, chats, and seminars. The purpose of the discussions is to develop reasonable guidelines or “rules” that will be palatable to both the search engine community and the e-commerce community.

Representatives of the best known search engines often sponsor and/or attend SEO and tech events to help users in addition to marketing the benefits of the search engine he or she represents.

Google provides a “Sitemaps” program to help webmasters determine if there are any issues regarding any problems encountered when indexing that webmaster’s website.  In addition, webmasters can visit Sitemaps to obtain data regarding Google traffic to the webmaster’s website.  For more information about improving the results of website search engine optimization efforts, call Cornerstone Consulting’s Tampa corporate office 813-321-1300.

About Cornerstone Consulting’s Web and SEO Specialists

We are happy to help you and your team with your business website, social networks campaigns, marketing and search engine optimization efforts.  For more than 15 years Cornerstone has been implementing successful online marketing strategies as well as increasing web traffic to our small and midsized client’s websites and e-commerce sites. If you’d like more information about the SEO services we offer but don’t have time to call us now, please complete the form within this  Contact Us page and let us know a good time for us to contact you. We will touch base with you when it’s convenient for your schedule. We’re looking forward to connecting with you!



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