Increasing Brand Awareness With Pinterest

The Importance of Sharing Your Vision

Sometimes in the business world it is advantageous to be in the forefront of using a new marketing technique. Of course, a new marketing approach that improves traffic and revenue at supermarkets may not achieve the same results for barber shops.

If a component of your marketing plan is advertising on the Internet, you might investigate whether Pinterest, a social media website, should be part of your marketing plan. It allows individuals and business entities to place pictures in named “collections.” The intended result is twofold: (1) to raise visibility/recognition of their products or services and (2) increase traffic at their websites. Further, it is an efficient, valuable facility by means of which users can develop a “vision board”, which typically consists of a collection of photos and text that briefly explains the business owner’s goals and objectives.

Vision board proponents maintain that when vision boards are viewed regularly they can become constant reminders of “what it is you’re striving for”. Proponents argue that the entrepreneur(s) should view those vision boards daily, because that will reinforce the importance of the goals and objectives. Though vision boards are nothing new, Pinterest allows you to take them to a whole new level. Not only do you have access to millions of photos, you can engage followers, store useful links, and drum up public support. These are two tips to create a Pinterest vision board that will help you reach your goals:

1. Create specific business goals. “The purpose of a vision board is really to get you to focus on what it is you’re striving for,” explains Marcia Layton Turner, author of The Complete Idiot’s Guide to Vision Boards (Alpha, 2009). “In a way, it could be used as a visual business plan”¦Vision boards are very literal,” Turner says. “You have to really think through what you’re after.” Ask yourself: Where will my company be in five years? What will it be known for? What will the offices look like? How many employees will I have? How many users? The point is for you to articulate exactly what you want to achieve.

Follow brands you admire for inspiration, or include them on your vision board with a note about what they do well. Focus on the practices you want to emulate so you can work toward a positive goal.

2. Express your business vision to consumers. Pinterest is a public way to share your vision of the future. “You can really galvanize the public to support you before you open your doors,” Turner says.

Think about how consumers could support your vision and encourage them to do so. For example, if you want your staff to carpool to work, offer incentives for your followers to do the same or ask them to share how they’ve “greened” their commute in the comments.


Share Your Business Vision With Us!

Why do so many small and midsized businesses (SMBs) rely on Cornerstone Consulting to help them achieve their brand awareness goals? The Cornerstone team enjoys partnering with our clients to bring their business visions to life. Since 1983 Cornerstone Consulting has been providing state-of-the-art business software systems, as well as related technical support, to small and midsized manufacturing and wholesale distribution enterprises. With the expertise of Cornerstone’s highly-skilled staff your enterprise can not only increase your brand awareness, your business can run better than ever before. Cornerstone Consulting’s areas of expertise include, but are not limited to:

  • SAP Business One
  • Sage Pro ERP
  • E-commerce Application
  • Mobile Apps
  • Analytics
  • Internet
  • Databases
  • Cloud Computing
  • Web Design and Development
  • Custom Programming

We can show you how your small or medium enterprise (SME) can not only run better but also out-maneuver and out-perform your competitors.  Contact Cornerstone Consulting at 813-321-1300 today!


Leave a Reply