Google’s Changes To Its Ranking Algorithm Part II
As Google regularly makes changes to its ranking algorithm, SEO consultants try to stay ahead of the trends. Here are some additional tips which can help you optimize your site and make it more crawlable by search engines.
4. Add Original Photos & Videos
If you want to make your website more interactive, consider adding original photos and interesting videos to your website. When Google crawls web pages, it seeks content which is varied. So, give some thought to using available photos and videos and/or creating some specifically intended to optimize your videos and photos for specifically for SEO purposes.
5. Share Web Content via Facebook, Twitter & Google
In this era, you would be well advised to f you want to generate more traffic in 2012, share your content with your social media networks. Make sure you optimize your web pages for social sharing to help attract more traffic. For example, Facebook allows you to make your pages more social media friendly by optimizing your titles and Meta tags by using Facebook Open Graph. When one of your friends shares one of your web pages, this automatically improves the conversion rate of your website.
Lastly, when sharing content through social media, remember to include, quite prominently, a link to your website. Treated correctly, social media sites can serve as a first rate vehicle for establishing strong connections with folks who frequent those sites. Although SEO rules are constantly evolving, the tips immediately above, and those contained in Part One of this Article ought to prepare you for entry in the very competitive contest to achieve and maintain a good head start in the race to online success in 2012.
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The author of the article from which much of the above material was derived is: “”¦A Fellow at the Adam Smith Institute in London and an established writer”¦”
From Google: “Google has said before that search engine optimization, or SEO, can be positive and constructive””and we’re not the only ones. Effective search engine optimization can make a site more crawlable and make individual pages more accessible and easier to find. Search engine optimization includes things as simple as keyword research to ensure that the right words are on the page, not just industry jargon that normal people will never type.
“˜White hat’ search engine optimizers often improve the usability of a site, help create great content, or make sites faster, which is good for both users and search engines. Good search engine optimization can also mean good marketing: thinking about creative ways to make a site more compelling, which can help with search engines as well as social media. The net result of making a great site is often greater awareness of that site on the web, which can translate into more people linking to or visiting a site.”