Tips for LinkedIn Beginners

By October 12, 2012Uncategorized

LinkedIn Social Media Marketing

Marketing and PR gurus acknowledge that there is no “one size fits all” technique for marketing small to mid-size enterprises ““ even in the same business and market area.  For example, if you choose to market your company via a social network medium such as LinkedIn, you must emphasize presenting useful, interesting data and prose that engage the attention of your visitors. In addition, it would be advantageous for you to minimize conspicuous self promotion. Madison Avenue types call that approach “making it sticky” via meaningful conversation and engagement.
Ponder this:  Only a novice would enter a mahogany paneled meeting room, approach a table surrounded by “suits” full of professionals he/she doesn’t know and say: “Buy my B2B marketing automation software! It will save you time and money.” Clearly, that wouldn’t go over well, and would probably squash any chance of having a meaningful interaction.
LinkedIn is a non-threatening network for interacting socially with folks engaged in commerce and related profession.  It is not a vehicle for hawking  your marvelous marketing message at unwitting LinkedIn users. Rather, LinkedIn is acknowledged as the world’s largest professional network with over 175 million active users.  Avid Linkedin enthusiasts argue that its vast audience makes it the perfect platform for taking your business social.
You may be thinking “this all sounds great” but how can I actually use LinkedIn to make meaningful business connections, form ventures and/or find a way to engage in business with other professionals? You’re in luck! Here are some tips to get you started using LinkedIn:

1 ““ Speak Human
Have you ever received a phone call, answered it, and realized it was a pre-recorded message? Believe me, I know from experience that no matter how many times you yell back at the recording, it won’t respond (or stop talking). You must always keep in mind that there is a human on the other end of that pined for LinkedIn connection, and there are certain things that make them tick. It’s your job to find out just what that is. Remember, your ultimate goal is to form personal relationships on LinkedIn. These relationships take time and effort to establish. You want to create a dialogue that is tailored to a specific individual, not broadcast a one-size-fits-all canned marketing message.

2. LinkedIn Groups
LinkedIn Groups and LinkedIn Answers contain a wealth of insight for individuals and businesses. Based on your profile preferences and connections, LinkedIn has a list of “Groups You May Like” that can be accessed directly from the “Groups” tab within LinkedIn.

If you’re an online marketer it would make sense to join groups such as “Strategies and Tips on Social Media Marketing” or “Online Marketing Professionals Group”, the options are nearly limitless.


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