Website Usability Enhancements

New Approaches to Website Design and Function

Recently, a consensus has evolved among media marketing types that no longer is it sufficient for a marketer of goods or services to have a so-called optimized website. Now, they argue that marketers must analyze new approaches to websites such as (a) modern appearance, (b) usability aiding conversion and (c) features attracting search and social media visits. Due to the rapid advancements in SEO, there are new on-page and off-page SEO considerations mandated by the ways today’s consumers view and absorb website content. New and modern aesthetics, designs, graphics and navigational considerations are now routinely integrated into the structures of new websites.

No longer does a web developer build a site. Many others are involved in the website development process. An SEO advisor optimizes the site, a conversion expert looks at the site and, finally, the entrepreneur examines the site. Currently, business owners understand that in most cases it is imperative that a marketing orientation should prevail in website design. The better you comprehend your market, customers, clients, potential users, and the relevant competitive environment the better you can maximize the site design so as to assure that your site matches what potential clients/ customers/users are seeking.

Whether you are creating a new website or modernizing an exiting website, it is important, if not critical, to begin by defining, or redefining, goals and conversion points for each page, part, and section of your new website. Further, promptings to actions must be defined clearly and positioned appropriately for each content item which responds to user queries.

The conventional wisdom is that current website design requires cooperation among most, if not all, of a company’s departments, so as to maximize the utility of the website to site visitors. SEO and useful, easily understood content are core parts of the design and build process. In addition, it is very important to understand issues like (a) the way site design impacts SEO, (b) the nexus between site visitor usability and SEO, (c) how readability impacts SEO and (d) the differences among (i) content, (ii) information and (iii) technical architecture.

It is very likely that the majority of commercial website owners would be surprised to learn how many websites haven’t caught up with the times. Further, many analysts suggest that a disproportionate amount of money has been spent on marketing and over optimizing that, in reality, could have been better spent to find the right balance between design that looks modern but uncomplicated in nature as well as being informative, engaging for the user and maintainable for SEO performance is the ideal.


Cornerstone Consulting Specializes in ERP and Web Development

Why do so many growing Manufacturing, Online Retail and/or Wholesale Distribution businesses located in FL, as well as companies located through out the U.S., rely on Cornerstone for ERP systems, related services, technical support, and web development? As an award-winning Top Value Added Reseller and SAP Gold Partner,  simply stated, our expertise is superior. Cornerstone Consulting has been providing state-of-the-art business software systems, as well as related technical support, to small and midsized manufacturing and wholesale distribution enterprises for more than thirty years.

Cornerstone Consulting’s areas of expertise include, but are not limited to:

  • SAP Business One
  • E-commerce
  • M-commerce
  • Mobility
  • Business Intelligence (BI)
  • Business Analytics
  • Internet
  • Bar codes and Scanning
  • EDI
  • Databases
  • Cloud Computing
  • Custom Programming
  • Strategic Marketing
  • Software as a Service (SaaS)
  • Web Development

If you’re looking for a performance-driven software and technology consulting, web development, and IT firm specializing in business automation and optimization, you’ve found your dream team. You can rely on Cornerstone to provide outstanding software products, related services and technical support for all areas of your small or medium sized business, such as: financial accounting, operations, customer relationship management, sales, inventory control and tracking, warehouse management, e-commerce, and more. Cornerstone’s highly-skilled programmers, trainers and consultants specialize in providing our Manufacturing, Wholesale Distribution, and Online Retail clients with optimal business process configuration, integration and automation.

Enterprise Resource Planning (ERP) Business Needs Analysis

Thinking about making your business highly competitive? We’d like to hear your ideas concerning re-engineering your operations with cutting-edge software and technology. We’re excited to discuss how your small or medium enterprise (SME) can not only run better but also out-smart your competitors.


Your Business can Benefit From Automation and Web Order Processing Integrated With the top Selling ERP System on the Market

We make it easy for you to discover if SAP’s business management solution for small and midsized enterprises, SAP B1 will be the a good fit for your organization. To start the conversation, call us today at 813-321-1300.

No time to call us now?  No worries ““ we know you’re busy. If you’d like, you can complete the brief form within the Contact Cornerstone page, and let us know a good time to contact you in the near future. We’ll touch base with you when it’s convenient for your schedule.  We’re looking forward to connecting with you!

Leave a Reply