Quality Content is Extremely Popular Marketing Tool

During the last year to 15 months, so-called “content marketing” has become quite popular.  Of course, for quite some time “quality content” has been an effective component in marketing campaigns, but in 2013 marketing gurus began to consider it as a major tool in the digital marketing industry as well as others.  Further, in the hands of many advertisers, it has become a valuable tool and is expected to elevate it’s raking this year.

“Content” has been a common term in marketing circles for a long time, but in 2013 its precise definition was refined along with some methods that are associated with it. Further, the yearlong “brainstorm” efforts illuminated many new facets of “content” as well as relevant strategy insights. Two insights which garnered lots of attention are (1) Content is More Than Just Text and (2) Mobile is a Go!

Quality Content
(1) Content is not limited to text, but it certainly can be more than that. Advertisers should not forget that there are a number of ways by which  people learn. Some are hands-on learners, others are auditory learners and absorb information immediately from what they hear, while others are “visual” learners who rapidly absorb data directly from a page or screen.

Content marketing is no different. It should be a mixture of types that can adhere to a wide variety of diverse learning styles.
For example, employing video or, perhaps under the right circumstances, even an infographic as a form of content can be an extremely beneficial method of communicating your brand as well as separating you from your competitors. Not only will you encompass the auditory segment, but you will  also provide a visual impact.

Over the years, analysts have also learned that shorter content is not the indispensable and essential action. Instead, as long as you are communicating your message and  highlighting your brand, content can be any length necessary for what you’re trying to accomplish.  See this article for additional coverage of the importance of sufficient content: http://tinyurl.com/cgahfn2


Mobile is now a Go!
In 2013, observers began to recognize the importance of mobile. It seems  that every month new studies confirm that mobile continues to grow.  One might wonder how many people search for things via their mobile browser, specifically when on the go?  The odds are that more than most of us would imagine.

Creating content that is effective on a mobile device can absolutely increase your chances of success overall.  By being represented properly on the devices and platforms that individuals have access to, the better success rate marketers will have in the long-term.

See: http://tinyurl.com/nm8t5gt
Creating distinctive content that is suitable for specific devices while remaining in your milieu and holding the interest of your followers, you should be more likely to generate a content marketing victory.

Here’s to Content Now and Into the Future
As Quality content is now considered a critical element of business marketing strategies, what are your actionable plans for this year and years to come?

For more information about this subject, visit the Article upon which the foregoing is based: http://tinyurl.com/mu9d9r6 


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